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Replies to Complaints

A complaint is unpleasant but also a chance to win trust. This set guides you through the conversation with eight emails: acknowledge receipt, apologise, clarify the facts, propose a solution, confirm a refund or rework, decline factually, follow up and say thanks for the feedback. The tone is calm and respectful. The texts contain no legal statements; you add details via placeholders.

Product language: German (the templates and guides are written for German-speaking customers).

€12.00 Final price · VAT exempt under § 19 German VAT Act (UStG) – no VAT is charged.

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Template “Acknowledge receipt” in forest green
Preview: Template “Acknowledge receipt” in forest green (with sample text, in German)
Template “Propose a solution” in midnight blue
Preview: Template “Propose a solution” in midnight blue (with sample text, in German)

What’s included

  • 8 email templates: Acknowledge receipt; Apology; Ask about the facts; Propose a solution; Confirm refund or rework; Factual refusal; Follow up after the solution; Thanks for the feedback
  • every template in 3 colours (forest green, midnight blue, terracotta) – 24 HTML files
  • 8 plain-text versions for programs without HTML
  • guide with a placeholder table for Brevo, Mailchimp, CleverReach and rapidmail (in German)
  • placeholder list for each email for quick search and replace

Technical details

Format
ZIP archive (approx. 54 KB) with HTML and TXT files, UTF-8
System requirements
A text editor to make changes (e.g. Visual Studio Code, Notepad++, TextEdit); to send, a newsletter tool that accepts custom HTML or an email program. No software installation needed.
Product language
German
Version
1.0, November 2026
Delivery
Download link by email, the same or the next working day after payment; valid for 30 days

Licence (right of use)

A simple, perpetual right of use for your own business (all locations and staff). Agencies and freelancers: one purchase per end client. No resale, no passing on the templates as templates. The emails and signatures you send with your own content belong to you. The full licence text (in German) is included as LIZENZ.txt.

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