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Loyal Customer Series

Loyal customers are your most valuable asset. This series nurtures the relationship with three emails: an anniversary email on the date you became customers, a sincere thank-you with a small gesture and a friendly request for referrals, with no promise of anything in return. You stay in mind without being pushy. With placeholders for years, gesture and referral link, suitable for shops, practices, workshops and service providers.

Product language: German (the templates and guides are written for German-speaking customers).

€9.00 Final price · VAT exempt under § 19 German VAT Act (UStG) – no VAT is charged.

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Template “Customer anniversary” in forest green
Preview: Template “Customer anniversary” in forest green (with sample text, in German)
Template “Thank-you” in midnight blue
Preview: Template “Thank-you” in midnight blue (with sample text, in German)

What’s included

  • 3 email templates: Customer anniversary; Thank-you; Referral (without promising anything in return)
  • every template in 3 colours (forest green, midnight blue, terracotta) – 9 HTML files
  • 3 plain-text versions for programs without HTML
  • guide with a placeholder table for Brevo, Mailchimp, CleverReach and rapidmail (in German)
  • placeholder list for each email for quick search and replace
  • sending schedule: when each email goes out

Technical details

Format
ZIP archive (approx. 24 KB) with HTML and TXT files, UTF-8
System requirements
A text editor to make changes (e.g. Visual Studio Code, Notepad++, TextEdit); to send, a newsletter tool that accepts custom HTML or an email program. No software installation needed.
Product language
German
Version
1.0, November 2026
Delivery
Download link by email, the same or the next working day after payment; valid for 30 days

Licence (right of use)

A simple, perpetual right of use for your own business (all locations and staff). Agencies and freelancers: one purchase per end client. No resale, no passing on the templates as templates. The emails and signatures you send with your own content belong to you. The full licence text (in German) is included as LIZENZ.txt.

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