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Win-Back Series

Use this series to reach contacts who have not bought or opened anything for a long time. Email 1 says in a friendly way that you have missed them. Email 2 shows what has changed. Email 3 asks honestly whether the person still wants to hear from you; otherwise you remove them. This keeps your list clean and data-minimal. All texts include placeholders for news, links and deadlines, with an unsubscribe notice.

Product language: German (the templates and guides are written for German-speaking customers).

€9.00 Final price · VAT exempt under § 19 German VAT Act (UStG) – no VAT is charged.

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Template “We have missed you” in forest green
Preview: Template “We have missed you” in forest green (with sample text, in German)
Template “What has changed” in midnight blue
Preview: Template “What has changed” in midnight blue (with sample text, in German)

What’s included

  • 3 email templates: We have missed you; What has changed; Will you stay? (last question, otherwise removal)
  • every template in 3 colours (forest green, midnight blue, terracotta) – 9 HTML files
  • 3 plain-text versions for programs without HTML
  • guide with a placeholder table for Brevo, Mailchimp, CleverReach and rapidmail (in German)
  • placeholder list for each email for quick search and replace
  • sending schedule: when each email goes out

Technical details

Format
ZIP archive (approx. 24 KB) with HTML and TXT files, UTF-8
System requirements
A text editor to make changes (e.g. Visual Studio Code, Notepad++, TextEdit); to send, a newsletter tool that accepts custom HTML or an email program. No software installation needed.
Product language
German
Version
1.0, November 2026
Delivery
Download link by email, the same or the next working day after payment; valid for 30 days

Licence (right of use)

A simple, perpetual right of use for your own business (all locations and staff). Agencies and freelancers: one purchase per end client. No resale, no passing on the templates as templates. The emails and signatures you send with your own content belong to you. The full licence text (in German) is included as LIZENZ.txt.

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